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Company Overview:

Welcome to Andreas Goods Limited T/A JA Designer Emporium, one of the leading Retailer specializing in designer products and general merchandise. Our company is dedicated to offering high-quality products that cater to diverse customer needs and preferences.

Market Opportunity:

The market for designer products, including luxury handbags, clothing, accessories, and more, continues to experience strong demand from consumers seeking premium brands. Additionally, the market for general merchandise provides opportunities to reach a broader customer base with everyday essentials and unique items.


Products and Services:

At Andreas Goods Limited, Head Office, we offer a comprehensive range of products on our Website, including:

  • Designer products from renowned brands like Valentino, Radley, Ted Baker, Cath Kidson, Kate Spade, and more.

  • General merchandise covering various categories such as electronics, household goods, fashion accessories, and beyond.

Financial Highlights:

  • Turnover: £2,100

  • Cost of Sales: £12,847

  • Administration Expenses: £19,959

  • Depreciation Charge: £100

  • Operating Profit: -£31,203

  • Estimated Corporation Tax Liability: £0

  • Dividends Paid: £0

  • Retained Profit this period: -£30,850

  • Retained Profit brought forward: -£10,693

  • Distributable Reserves/Retained Profit carried forward: -£41,543


Investment Opportunity:


We are currently seeking investment to:

  • Expand our product offerings and partnerships with designers and suppliers.

  • Strengthen marketing efforts to reach a wider audience and enhance brand visibility.

  • Drive growth and profitability while delivering value to our investors.

Management Team:

  • Andrea Godber-Tonge, Sole Director and 100% Shareholder.

  • Jason Tonge, second Director supporting the first Director to run the Company.

Job Title: Sole Director (Owner)

Job Summary:

As the Sole Director and owner of Andreas Goods Limited, the responsibilities are currently overseeing all aspects of the business operations, strategic planning, and financial management. The role involves leading the company towards achieving its objectives, maximizing profitability, and ensuring sustainable growth.



  1. Strategic Leadership:

    • Develop and implement strategic plans to drive business growth and achieve financial targets.

    • Identify market trends, opportunities, and potential risks to make informed decisions.

  2. Financial Management:

    • Manage financial resources effectively, including budgeting, forecasting, and monitoring financial performance.

    • Ensure compliance with financial regulations and reporting standards.

  3. Operational Oversight:

    • Oversee day-to-day operations, including sales, marketing, procurement, and logistics.

    • Optimize operational processes to enhance efficiency and productivity.

  4. Business Development:

    • Identify and pursue new business opportunities, partnerships, and collaborations.

    • Expand product offerings, explore new markets, and diversify revenue streams.

  5. Customer Relations:

    • Maintain positive relationships with customers, addressing their needs and feedback.

    • Uphold high standards of customer service and satisfaction.

  6. Team Leadership:

    • Provide leadership and guidance to employees, fostering a positive and productive work environment.

    • Recruit, train, and develop talented individuals to support company objectives.

  7. Compliance and Risk Management:

    • Ensure compliance with legal requirements, industry regulations, and ethical standards.

    • Identify and mitigate business risks through effective risk management strategies.


Qualifications and Skills:

  • Proven experience in a leadership role, preferably in the retail or related industry.

  • Strong business acumen with a track record of successful strategic planning and execution.

  • Financial management skills, including budgeting, financial analysis, and reporting.

  • Excellent communication, negotiation, and decision-making abilities.

  • Ability to work independently, make sound judgments, and adapt to changing business environments.

  • Commitment to integrity, professionalism, and ethical business practices.

Supportive Director Jason Tonge LL.B., PGCE Director (No shares)@

Job Title: Director (Non-shareholding, Start up Support)

Job Summary:

As a Director at [Andreas Goods Limited], the role is vital role in supporting the start up process and contributing to the strategic direction of the company. While not holding shares, my expertise and efforts are instrumental in ensuring the company's successful establishment and initial growth.


  1. Strategic Planning:

    • Collaborate with the Sole Director to develop and refine the company's strategic vision and objectives.

    • Contribute ideas and insights to strategic decision-making processes.

  2. Operational Support:

    • Assist in setting up operational processes, systems, and procedures to support efficient business operations.

    • Coordinate with various departments to ensure smooth workflow and adherence to organizational goals.

  3. Business Development:

    • Research and analyze market trends, competitors, and potential opportunities for business expansion.

    • Support the identification and pursuit of new business ventures, partnerships, and customer acquisition strategies.

  4. Financial Analysis:

    • Assist in financial analysis, budgeting, and forecasting activities.

    • Monitor financial performance metrics and provide recommendations for improvement.

  5. Project Management:

    • Manage specific projects or initiatives related to the startup phase, such as market research, product development, or marketing campaigns.

    • Ensure timely delivery and successful execution of project objectives.

  6. Compliance and Documentation:

    • Ensure compliance with legal and regulatory requirements applicable to the startup phase.

    • Maintain accurate documentation, records, and reports as needed for business operations and reporting purposes.

Qualifications and Skills:

  • Over 10 years experience in start up support, business development, or related roles.

  • Strong analytical and problem-solving skills.

  • Excellent communication, teamwork, and interpersonal abilities.

  • Proficiency in project management tools and software.

  • Knowledge of financial principles and basic accounting concepts.

  • Ability to work independently, prioritize tasks, and meet deadlines in a dynamic environment.

Risks and Mitigations:

We recognize potential risks such as market competition, changing consumer trends, supply chain disruptions, and economic factors. Our strategies to mitigate these risks include diversifying product offerings, maintaining strong vendor relationships, and implementing efficient operational practices.

Contact Information:

For inquiries regarding investment opportunities or to learn more about [Your Company Name], please contact:

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